Are you looking to reach out to the Millennials? Using Will Aid can help law firms attract the younger generation as potential clients.
Some people might have you believe that Millennials (defined as those aged between 19-32) are narcissistic and shallow who spend all their time on social media – even Millennials themselves share this opinion.
This stereotypical image of the younger generation is not entirely correct. They do spend a lot of time on social media but they are also socially minded and passionate and engaging about causes they believe in.
The real truth is that Millennials do care more about others than you think and are interested and willing to contribute to worthy causes. The 2015 Millennial Impact Report revealed that 84% of Millennials made a charitable contribution in 2015.
According to research there is an estimated 12 million people belonging to this generation who are potentially climbing the corporate ladders, making their own wealth or have money bequeathed to them.
Have you taken instructions from a Millennial who wants to make a Will? They believe in doing good and so are keen charity givers. By partnering up with Will Aid today, you will be able to connect with this age cohort and harness their intrinsic passion for a cause into charity giving.
Will Aid is a unique partnership between the dedicated legal profession and nine of the UK’s best loved charities. Annually in November, participating solicitors waive their fee for writing a basic Will, instead, they invite clients to make a voluntary donation to Will Aid.
Millennials communicate very differently from previous generations as they are always digitally connected. Due to the prevalence of smartphone tablets and laptops, the younger generation spend a lot of the time in the digital world where they hear about charitable causes – and share and communicate about the stories they deeply resonate and personally connect with.
In 2015, charitable giving rose by 1.6 % but online giving rose by 9.2%. This surge in online giving is attributed to the increase in Millennials donating – Will Aid’s PR team recognise this and work hard to spread the word through social media platforms.
Since the creation of Will Aid in 1988, amazingly, over £20 million in donations has been raised to help the nine charities, with many millions more in charitable donations. As Millennials care far more about results, what they’re giving to, how it is being used and ultimately feel inspired by the cause – Will Aid work with leading charities who show the true value of charity giving and how their vital work changes lives for good.
Data shows that Millennials are just as, if not more generous than previous generations. By becoming a part of Will Aid’s special partnership you will be able to reach out and engage to this younger audience who have an inherent desire to do good and make a difference. Millennials are changing the face of non-profit giving, so don’t miss out on the clients of the future and join Will Aid’s mission to help some of the most vulnerable people both here in the UK and around the World.
This article was submitted to be published by Will Aid as part of their advertising agreement with Today’s Wills and Probate. The views expressed in this article are those of the submitter and not those of Today’s Wills and Probate.
