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How could videos help your Will Writing business?

Solve Legal

27
Jul

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Research shows that video marketing is taking the internet by storm.

Whilst you might be used to watching videos online, you might not know that videos are an effective way of getting people to notice your business.

To find out how, click play on the video below:

 

It’s not just your own website that you can share videos on – there are plenty of other places where you can boost interest in your services through the use of video.

Social Media
Where social media channels such as Facebook and Instagram have for some time been platforms for individuals to promote themselves using videos, it has only been more recently that businesses are realising the ground-breaking impact that video marketing can have on their trade.

Will Writers’ marketing techniques can often include cold calling, which tends to have a poor success rate. Having LinkedIn and Twitter accounts are often not of much use if you don’t know how to market effectively.

Webinars and Video
Whilst webinars have been all the rage for businesses more recently, we must keep up with the pace which the audience sets. Videos on-demand have been found to have certain advantages over webinars, such as the potential to bring in leads without much effort, the relief from much of the stress of live webinars and the ability to showcase your product in a more creative way.

It allows businesses to take dry topics and be creative with them, resulting in your content being viewed, shared and liked by other businesses and individuals alike.

Strong video content gets people talking
With a subject such as Will Writing, there are many avenues you can go down to get people thinking about writing a Will. From using current news to making people think about the consequences of not writing a Will; all can be effective if you know how to market.

The online audience is limitless
Having no boundaries on how far your business can go is an exciting prospect. YouTube receives more than one billion unique visitors every month, more than any other channel, except for Facebook. We hear of videos going ‘viral’ all the time: yours could too if you get it right.

Small businesses are absolutely in a position to take advantage of this new age
With production costs falling significantly, you don’t need a fortune to make a fortune.

Here are some Animated videos we’ve developed for E.L.M Legal Services.

Experts in marketing and in law, Solve Legal can provide your firm with animated videos or explainer videos specific to your target market.
To create your video and make your firm stand out, talk to us by calling 0800 133 7127 or email: info@solvelegal.co.uk.

This article was submitted to be published by Solve Legal as part of their advertising agreement with Today’s Wills & Probate. The views expressed in this article are those of the submitter and not those of Today’s Wills & Probate.

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