The SWW partners with The Co-op

The SWW are pleased to announce that they have formed a strategic partnership with Co-op in relation to Funeral Plans. The Co-op is a market leader in the funeral planning market with over 31% market share and now SWW members are able to introduce their plans to clients.

There are a number of features that make Co-op’s plans unique, including fully guaranteed and their recent launch of the ‘Co-op Commitment’.

The introduction of Co-op Commitment applies to all plans purchased with a 2 year or more instalment plan. This means that in the event that a plan holder dies before the repayment term has been completed, their funeral will be automatically paid for by the Co-op and the family of the deceased will not have to pay any more towards the cost of the funeral. (T&C’s apply). This is a market leading feature and no other provider can offer this to their customers. There are also other payment options including paying for the funeral plan in one lump sum.

Jonathan Appleby, Head of Corporate Partnerships, Co-op Life Planning and Legal Services said ‘We are delighted to be working with the Society and its members with our marketing leading Funeral Planning proposition. We know from our own experience that discussing funeral plans very much forms part of a life planning discussion with a client and being able to meet that need is an important part of the service which is delivered.

Co-op’s recently launched biggest ever survey into death, dying and bereavement found that only 5%* of the nation has a funeral plan in place. Nobody likes to think about their own mortality and many put off the idea of planning for the inevitable but a pre-paid plan through the Co-op is a great way to lock in a funeral at today’s prices. This is hugely beneficial when you consider the rises in funeral costs that we’ve seen and that are expected over the coming years.

In order to introduce the plan you must be an SWW member. The packs will be available to order soon and you’ll get training, sales aids, and brochures.

The Society of Will Writers always strives to provide members with the best products and services on the market. The introduction of our partnership with the Co-op is testament to two leading industry brands coming together for the betterment of the profession.

The price of the Co-op plans combined with all of the other benefits your client will get is a sure fire winner.

This article was submitted to be published by The SWW as part of their advertising agreement with Today’s Wills and Probate. The views expressed in this article are those of the submitter and not those of Today’s Wills and Probate.

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