Research Shows Funeral Costs Are Continuing To Soar

Have you spoken to your clients about the average cost of funerals?

Whilst it can be a difficult conversation to have, many people are unaware of just how much a funeral can cost. The average funeral now stands at £4,418.*

Often people rely on savings or have an insurance plan in place to cover funeral costs but unfortunately they may not cover the total expense. Ultimately it’s the families that are left to foot the bill, adding to an already stressful time.

A funeral plan makes financial sense

As a trusted professional, you play a vital role in helping your clients prepare for later life. A funeral plan from Golden Charter lets your clients fix the cost of the funeral director’s services included in it at today’s prices – helping to avoid any future increases. And because your clients can also specify their wishes, their plan provides an easy way to protect their loved ones from difficult decisions later on too.

How Golden Charter can help

Golden Charter is one of the UK’s largest funeral plan providers** and has a network of almost 3,000 local independent funeral directors, with roots in the community and a reputation for service and support. This means your clients and their families receive a local, personal service when it matters most.

When you’re helping people prepare for the future, you’ll find a funeral plan sits perfectly alongside a Will and Probate Planning as part of a client’s plans for later life.

When you refer a client to us, we’ll do all the heavy lifting
It’s not always easy to talk about funerals, especially when it comes to the details. That’s where Golden Charter can help, our new Enquiry Referral Service makes it easy to help your clients get the benefits of a funeral plan without any hassle. Simply pass your clients details securely on to Golden Charter who will manage things on your behalf.

Putting clients first

The expert in-house team at Golden Charter’s Enquiry Referral Service will deal directly with your clients. All enquiries are handled carefully – people are often in later life, and it’s a sensitive subject. That’s why the conversation will always start with someone’s needs, not plan options. And there’s no pressure. It’s the best way to make sure that each client gets the right plan, at the right price, and feels comfortable with their decision.

And, as a Funeral Planning Authority registered provider adhering to their strict Code of Practice, you can be sure your clients are in the very best of hands.

An easy way to boost your business

With each plan sale, you can earn valuable commission without having to invest time and effort. As the funeral planning experts, Golden Charter can sort everything out, freeing up your time, while helping you make the most of every opportunity to support your clients in planning ahead.

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Find out more today

There’s no-one better than Golden Charter to help you turn your funeral plan enquiries into sales. To find out more about the Enquiry Referral Service, call 0800 145 6520, or visit

*SunLife Cost of Dying Report 2020
** Based on recent market share of funeral plans sold. For details please see Funeral Planning Authority statistics 2018 at and Golden Charter Annual Review 2018/19 at

This article was submitted to be published by Golden Charter as part of their advertising agreement with Today’s Wills and Probate. The views expressed in this article are those of the submitter and not those of Today’s Wills and Probate.

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