• March 29, 2024
 Positive Business Reputation Is Crucial To Sustained Success

Positive Business Reputation Is Crucial To Sustained Success

In September the SRA commissioned a report into the behaviour of small businesses. In particular, the fact that they are so price sensitive and the perception that legal services are expensive, often prevents them from using a professional to complete legal services.

The report indicated that, if small firms were to use a legal service provider, they are extremely reliant on the internet, reviews and testimonials to help inform their decision.

At least 42% would undertake some market research into finding a legal service provider rather than reusing a solicitor; highlighting the importance of promoting influencing factors like price, service and notable achievements that set you apart from the competition.

Furthermore, 75% would spend more time researching legal services if more accessible information was instantly available online.

These trends mirror the use of most modern consumers; they require full and instant information when it is most convenient for them.

Failing to clearly and transparently highlight the quality and professional service you provide, could mean you are overlooked.

September’s client feedback, from 89 IPW customers, has revealed that IPW users are overwhelmingly happy with the quality of services they receive.

89% of people surveyed deemed IPW and ISPW members and the service they provide as ‘excellent’ with 11% claiming members are at least ‘good’ at providing legal services.

Reassuringly, 100% of client feedback states that they would recommend IPW members and the services they provide in the future.

Statistics like this embed consumer confidence and can be the difference in influencing a customer to use your business’ legal services.

Joining the IPW will help to reinforce the belief that your company stands for bespoke, industry leading legal services. It will also be clear that the services you provide will be a benchmark of excellence.

Taking advantage of the IPW brand and our unrivalled reputation will help to create that stamp of excellence your business needs. If you want to ensure that your company receives exemplary social proof in the form of positive testimonials, then joining the IPW with an 89% approval rating of ‘excellent’ would be a wise decision.

To become an IPW member, click here

Institute of Professional Willwriters (IPW)

https://www.ipw.org.uk/

IPW Information About the IPW

The Institute of Professional Willwriters (IPW), is a not-for-profit membership body for Will Writers in Great Britain.  IPW are the only Will Writing membership body to be regulated by the Chartered Trading Standards Institute. We have over 900 members, working within 265 of the most professional will writing and estate planning companies in the country. The Institute of Professional Willwriters is owned and also run by its members. Unlike other membership bodies, our six Council members work on a voluntary basis, and are elected by the membership.

The aims and objectives of the Institute include:- 

  • To promote the importance of making a Will to the general public.
  • To promote the Institute and the services of its Members.
  • To ensure that the services provided by its Members are delivered professionally, ethically and competently.
  • To make representation to Government on legislative matters which affect Members of the Institute and their clients.

New Members

IPW are actively recruiting new members, and have a variety of membership packages available. IPW support our members through training, knowledge and support nationally, and regionally.  We pride ourselves on being Professional. Ethical. Competent. 

Contact Us

To request further information, please complete the following form [gravityform id=6 title=false description=false ajax=true]

Address

Institute of Professional Willwriters Trinity Point, New Road, Halesowen, West Midlands B63 3HY