“No will = poo” campaign launched
The Society of Will Writers (SWW) have launched its no will equals poo campaign.
Using plain speak and language that is in everyday use and easily understood, the SWW aims to raise awareness of the need to have a valid will.
Brian McMillan Director General of the SWW says: “For too long we have failed to get the message through to hence why still in the twenty first century nearly 70% of adults don’t have a valid will. We are not trying to shock or make light of the problem, but given that both the young men who run the SWW’s marketing and PR department have in the past few months have first-hand experience of having to support their mothers through the maze of paperwork following a death, it’s an important message.
“I am sure that if asked directly how most people would like to be remembered after their death, it would not be for the mess they leave behind for families to sort out at a time when they should be mourning. And dying intestate is the final act.
“Our new campaign will see us launch images across our social media platforms and on our news/blog page encouraging people to write their Will and to prevent them from leaving their family in a difficult situation.”
It’s one to watch out for.
This article was submitted to be published by The Society of Will Writers as part of their advertising agreement with Today’s Wills & Probate. The views expressed in this article are those of the submitter and not those of Today’s Wills & Probate.