Kings Court Trust unveils new brand: The estate administration people

Kings Court Trust, one of the UK’s leading estate administration providers, has unveiled its new brand to coincide with an exciting period of growth for the specialist legal services firm.

One of the key objectives of the Bath based firm’s new look is to enable families to clearly understand the complexities and risks of dealing with an estate following the loss of a loved one. The new brand embodies their core values and highlights a clear purpose – to help families move on.

This has been achieved through clear and informative messaging which explains this potentially complex legal process in a straightforward and empathetic way. The brand is supported by the use of a bold and contemporary design language which works seamlessly across the company’s digital and printed marketing materials.

Kings Court Trust - rebranding (2)
The new brand includes contemporary images that are used to reflect the variety of possessions that people accumulate during their lifetime. While most estates will include assets such as property, bank accounts and family heirlooms, Kings Court Trust has dealt with everything from a barn full of vintage cars to pets that have been left tens of thousands of pounds by their owners. This explains the presence of Arnold – a handsome French bull dog – who plays a prominent role across the new marketing materials.

Tom Curran, Chief Executive at Kings Court Trust, said: “We understand that we occupy a unique, privileged position. We are called upon at a sensitive time when families are still going through the stages of grief, but there is an acceptance that certain realities need to be addressed.

“A gruelling estate administration process can disrupt the grieving process. This is why we ensure that this doesn’t happen to the families that trust us to take care of their estate administration.

“Every action, decision and service we offer should go some way to achieving our purpose – helping families to move on.”

Kings Court Trust specialises in providing a comprehensive, efficient and cost effective estate administration service to families at their time of need. Since 2002, they have helped more than 7,000 families deal with the estates of their loved ones and have accurately distributed over £1 billion in inheritance. They work with a UK wide network of business partners including Will writers, financial advisers and funeral directors to offer practical advice and support to families dealing with bereavement.

If you would like to find out more about Kings Court Trust and their estate administration service, visit www.kctrust.co.uk.

This article was submitted to be published by Kings Court Trust as part of their advertising agreement with Today’s Wills & Probate. The views expressed in this article are those of the submitter and not those of Today’s Wills & Probate.

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