The Institute of Professional Will Writers is pleased to announce the launch of its new website.
Redesigned as part of its online marketing strategy, the updated website is more streamlined, whilst retaining the hallmark characteristics that are so strongly associated with the Institute. Simple navigation and clear layout enables both professionals and consumers to easily locate the information they’re looking for, with the homepage featuring an event schedule and key links.
Founded in 1991, the IPW is well established as the self-regulatory body to protect consumers from unqualified practitioners and regulate the Willwriting profession throughout the UK.
For professionals, an IPW accreditation communicates to the consumer that a high standard has been achieved, reinforcing public confidence in the service provided by its members.
The updated design of the website clearly reflects this – featuring a free Willwriting guide and an easy to use ‘find a Willwriter’ tool, it’s evident that promoting the importance of estate planning is key for the IPW.
Sharing his thoughts on the new design was Dennis Gardener, Chairman, who said: “It’s high time that we had a modern website that showed the values of looking after clients professionally in the same way as we would want to be looked after ourselves. Willwriting is a “must” for many people but it is definitely not “hip & trendy” so we have tried to show through our website redesign how, through our members, we can respond and advise all age groups on the best plan of action to achieve their wishes for the future.”
This article was submitted to be published by IPW as part of their advertising agreement with Today’s Wills & Probate. The views expressed in this article are those of the submitter and not those of Today’s Wills & Probate.
