How are you going to stand out from the crowd in 2018?

Even with consolidation, the wills and probate sector is a crowded marketplace, with many ambitious businesses competing for the same business.

Brand reputation, both on and offline, is now paramount – both from the introducer and consumer perspectives.

How do you make sure that they choose your firm?

When in search of a professional to deal with a legal query, most consumers will be looking for a firm that they can trust.

This becomes even more of a priority during a climate of heightened risk, or in stressful situations such as moving home, or suffering a bereavement.

As a result, the way in which consumers choose their legal service provider has shifted. Rather than simply selecting a firm based on the quoted fee, prospective clients are more likely to look for a high standard of service and expertise. In a sector where consumers will put quality before cost, it’s now more important than ever for firms to get ahead of their competition.

What’s the best way to do this?

Whilst your firm may strive to reach the highest standard of both service and compliance, these efforts will only be recognised if they’re communicated to the consumer.

The Legal Eye Quality Standard enables you to do just that.

Suitable for Solicitors, Licensed Conveyancers and providers of legal services, the quality standard is one of the only assessment schemes to address those rules and regulations which are over and above the traditional quality standards.

Following a successful assessment, firms will receive official certification and exclusive marketing materials, enabling them to demonstrate the high standard of service that they provide.

As well as this, attainment of the Legal Eye Quality Standard badge shows that the firm has gone beyond what is required, demonstrating a standard of commitment which the consumer is looking for. Visibly evident, robust and documented risk management processes can be looked on favourably when renewing Professional indemnity insurance.

If you’d like to find out how your firm can obtain this comprehensive quality standard, please email [email protected]

This article was submitted to be published by Legal Eye as part of their advertising agreement with Today’s Wills and Probate. The views expressed in this article are those of the submitter and not those of Today’s Wills and Probate.

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