Writing a will is important, but how do you communicate this to consumers?
Brought to you by the creators of Todays Wills & Probate, Editor Assist specialises in providing will writers with the tools to educate potential clients on the vitality of later life planning.
This year we’re pleased to be attending the Society of Will Writers (SWW) Conference, developing our own understanding of the market as well as getting the opportunity to directly engage with attendees.
Being established writers for the estate planning market, the Editor Assist team recognises the difficulties of engaging with clients where will writing is concerned. As something that consumers will tend to shy away from, planning for later life is something that will usually be left until the last minute.
When something isn’t understood, it will usually be ignored – regardless of how important it is.
Whilst you know how vital consolidating final wishes is, consumers don’t. In order to boost client interest in your services, it’s essential to educate your target market in a way that will appeal to them. It will only be when they have a greater understanding of the importance of writing a will that they will be able to see why your services are right for them.
Is this difficult to do?
When you’ve got the right tools, educating consumers is easy. Connecting directly with clients is the best way to demonstrate your business expertise and show that you’re on the same page.
Providing will writing and probate professionals with a monthly pack of consumer-friendly articles, Editor Assist can help you communicate effectively with prospective clients. Including topical news, articles and blog posts, the informative content can help connect you with new clients, without eating into your busy work schedule.
A few of our favourite articles include:
‘Is one Lasting Power of Attorney enough?’
‘How can Trusts help with inheritance tax burdens?’
Ensuring that you‘re up to date with the latest news, we also provide ‘BREAKING NEWS‘ pieces, published and delivered to you on an ad-hoc basis when we hear about the big stories.
As well as engaging with your target market, the content pack also includes helpful marketing hints and tips for you to utilise which will help you stand out among competitors and demonstrate that your business is up-to-date within the industry.
Karen Babington, Lisa Watts, Rachel Booth and Heather Cameron from Editor Assist are attending the Society of Will Writers Conference this year. If you’d like to book a one–to–one appointment with one of us at the event, please email karen.babington@solvelegal.co.uk or call 07831795422.
We look forward to meeting you at the SWW Conference!
This article was submitted to be published by Editor Assist as part of their advertising agreement with Today’s Wills & Probate. The views expressed in this article are those of the submitter and not those of Today’s Wills & Probate.
