Have you ever stopped to consider the importance of what you do for a living?
Whilst most of us strive to improve awareness around Wills and the vitality of planning for the future, it can be easy to overlook the significant part we play in the lives of our clients.
Think about it for a moment. Before the drafting process has even begun, we become the recipient of all kinds of personal details, often taking on the role of listener and confidante for clients when discussing the most sensitive of topics. Whether it’s a family feud, a bitter relationship or an estranged sibling, nothing is new – we become familiar with the most complex and personal of matters, all whilst prioritising the best interests of our client.
With all this in mind, it’s not surprising that consumers are looking for a professional they can trust.
Though writing a Will might not be a priority for many, when the time does come to consolidate final wishes, it’s not something that’s taken lightly. Now able to compare firms in a way that was not possible before, consumers will opt for the practice that they are confident to place their trust in rather than the one at the end of the high street.
While choice is never a bad thing, it can often be overwhelming for consumers, especially at a time when financial caution and public scepticism is at an all-time high. Consumers are savvy with their spending – how can you ensure that they choose to invest in your service?
Becoming a member of the Institute of Professional Willwriters (IPW) can help.
As well as providing access to high-quality training and access to an exclusive network of professionals, IPW membership demonstrates to the consumer that your practice has met the high requirements set out in the IPW Code of Practice.
Once expertise in Wills and Estate Planning has been demonstrated, members are able not only to benefit from the exclusive IPW logo, but also use the scheme’s Chartered Trading Standards Institute logo.
This provides clients with the level of reassurance that they’re looking for, certifying that services have met high qualification criteria and that awareness of the industry is up-to-date.
Suitable for use on websites and marketing materials, the logo effectively communicates the quality of Will writing services whilst acknowledging the importance of meeting a certain standard in an industry which is unregulated.
To find out more about the benefits of being an IPW member, please click here.
This article was submitted to be published by the Institute of Professional Willwriters as part of their advertising agreement with the Institute of Professional Willwriters. The views expressed in this article are those of the submitter and not those of Today’s Wills and Probate.
