Given that it’s one of the most stable markets to get into, it’s no wonder the number of will writing professionals has grown in recent years.
Unlike other areas of law, consolidating final wishes is something that everyone can and should do, meaning demand should only ever increase. In the wake of recent awareness campaigns and movements to build consumer understanding, this is only likely to rise further.
With all this in mind, you’d think that the number of client enquiries you’d receive would be sky high.
So why isn’t this the case?
As the number of professional will writers grows, the market becomes more and more saturated. Whilst this is good for consumers as they’re given more choice, it means that you need to ensure that your practice stands out.
Is this difficult to do?
Whilst you might have been put off in the past, promoting your business doesn’t need to be difficult. In fact, it can even be made simple if you’ve got the right tools to support you.
Providing a range of marketing materials specially designed for will writers, the IPW can help build consumer interest in your practice and assist you in promoting your services.
As well as giving you the opportunity to network at national events, becoming a member of the Institute of Professional Willwriters will provide you with access to our extensive membership network, helping to answer your questions and support your business from every angle.
Once you’ve become a member, you’ll also be able to use the IPW logo, as well as the Chartered Trading Standards Institute logo on your website and across your marketing material.
Not only does this demonstrate to the consumer that you’re up to date with regulatory changes, but also that you will provide a trusted service to the highest standard – and that’s ultimately what they’re looking for.
To find out how you could build client enquiries by becoming a member of the IPW or ISPW, please click here.
This article was submitted to be published by the Institute of Professional Willwriters as part of their advertising agreement with the Institute of Professional Willwriters. The views expressed in this article are those of the submitter and not those of Today’s Wills and Probate.
