5 Ways To Win More Lasting Power Of Attorney Work
From online marketing to software-based solutions, solicitors can win more LPA work by following these simple tips.
In a competitive legal field such as lasting power of attorney (LPA) work, knowing how to stand out and capture the attention of prospective clients can be the difference between success and failure. So how can modern solicitors ensure that they’re doing everything they can to win new LPA clients? Here are a few ideas to help you succeed in your marketing efforts.
1. Invest in local digital marketing
You probably already know how important Google is to digital marketing, but are you making the most of the search engine’s powerful local marketing tools?
Pretty much everyone with access to the internet will have used Google to find a local business that can fulfil their needs, and with the right approach, your law firm could benefit from this highly targeted online traffic.
No matter what your budget is, it’s easy to set up Google ads and a Google My Business profile, which will increase your visibility on the world’s most popular search engine and drive potential clients to your website. If you’re not confident in managing this yourself, consider hiring a freelance search engine optimisation (SEO) or pay per click (PPC) specialist who can create and manage successful online ad campaigns for you. After all, they’re only a Google search away!
2. Create your own voice
The most memorable businesses are often those with their own distinct tone of voice, and your law firm should be no exception.
Every platform you use to market your law firm is an opportunity to connect with clients using a relatable voice. Your website, adverts, corporate literature and online presence should all be written with a consistent and characterful tone that’s been carefully crafted to appeal to your target clients.
Don’t be afraid to show a bit of personality here. Remember, people buy from people.
3. Make it easy to find out how much your service costs
When shopping around for a potentially confusing and emotion-laden legal service like LPA, clients are often looking for reassurance that it’s something they can afford. This is an opportunity for law firms to win new business, allowing anyone to gain a quote quickly and easily without trawling the web for alternative options.
You might not always be able to give an exact price – after all, some enquiries will have complicated requirements and may need a thorough consultation to discuss costs. However, by providing at least some idea of price on your website, you provide peace of mind to clients while showing that your services are both affordable and accessible.
Using software to generate quotes online is undoubtedly the most efficient way to do this. Hoowla provides an LPA calculator that can be used by law firms to provide quick and simple quotes to prospective clients, as well as ensuring compliance with SRA requirements for price transparency.
4. Follow up on enquiries
It might sound simple, but following on every enquiry that comes your way is one of the most effective ways to ensure that your law firm continues to receive a steady and reliable influx of LPA work.
In a busy working environment, this can be easier said than done. However, by utilising modern case management software that automates key tasks and frees up time in your law firm, you can minimise the chance of important enquiries being missed and ensure that every lead is followed up.
5. Review the data
Data that already exists within your law firm can often provide the insights you need to understand what’s winning you work.
Ideally you should have a system in place that allows you to view your sales data at the click of a button. Being able to see how many LPA quotes you gave last month in comparison to the same time last year will enable you to track company growth, capitalise on peak sales periods and diagnose issues that may be preventing your law firm from reaching its full potential.
Having a back office quote system that generates, sends and stores all your quotes will keep you in control of your business, and one step ahead of your competitors. Hoowla’s LPA calculator is the ideal solution for this, generating lead alerts and automatic reminders to follow up your sales enquiries whenever they come in.
This article was submitted to be published by Hoowla as part of their advertising agreement with Today’s Wills & Probate. The views expressed in this article are those of the submitter and not those of Today’s Wills & Probate