Welcoming Back Professor Ian Cooper To The Judging Awards Panel

We are thrilled that international author and business development expert Professor, Ian Cooper, is returning to the judging panel for the second upcoming prestigious British Wills and Probate Awards, which is brought to you by Today’s Wills and Probate, alongside headline sponsor, Arken.legal (UK) Ltd, a leader in software solutions for the legal services industry.

A well-known speaker within the business and legal communities, Ian has over three decades of experience in delivering specialist advice to firms and is well placed to assess which professionals and practices really stand out from the crowd.

Speaking to Today’s Wills and Probate, Ian revealed what advice he would give to professionals in the sector who are looking to take their business to the next level.

“After 34 years of advising over 900 firms of all sizes on their business development issues and personally training several thousand lawyers, I have one major simple piece advice for wills and probate professionals who want to take their business to the next level: Client and customer service is the ultimate business development and marketing tool!

“There is much more to being a great lawyer than being great at the law! Private client practitioners need to understand that how successful they are in business, will be a direct reflection of their interpersonal ‘soft skills’ in dealing with clients and potential clients.

“Getting to know clients; building a rapport with them; sharing on a personal level their family concerns, and being practical and solutions-focused are just some of the attributes that will make clients keep coming back for more and enthusiastic to spread positive word of mouth. This is how private client lawyers increase their business success.

“Too many lawyers fail to understand the difference between quality of legal work and quality of service delivery. In the eyes of most clients, the former is a given and it is the latter that in business terms creates a differential advantage!”

The British Wills and Probate Awards will take place on the 17th October at the prestigious Belfry Hotel and Resort in Birmingham, where the array of category winners will be announced and celebrated.

As 276 people are set to attend the exclusive event, sponsoring the awards will provide you with a fantastic opportunity to ensure your company is seen by your professional target audience. If you are looking for an exclusive way to boost your company’s brand exposure and reinforce your reputation click here.

As an alternative, your firm could enhance their exposure within the sector by appearing in the awards brochure, which is handed out to everyone attending the event. Do not miss out on these amazing prospects to showcase your firm.

If you would like more information about the awards, sponsorship and advertisement opportunities please call Josh Hall on 01829 307 505 or email [email protected]

Tickets for the awards are selling out fast so don’t leave it until the last minute to get an award ceremony seat at this ‘not to be missed’ event. Bookings for this key event are open here where you will find information and pricing for individual tickets and whole tables of twelve.

If you work in this sector, this event should not be missed and be a key date in your diary – what are you waiting for!

Join the Conversation #TBWPAwards

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