OneFamily Advice to offer holistic financial planning

Equity release expert, OneFamily Advice, has partnered with Finance Planning Group to extend its service and offer a broader range of retirement funding options.

OneFamily Advice had earned a reputation for providing financial advice to homeowners looking to release equity from their home with a lifetime mortgage. However, through the partnership, OneFamily will now offer support on a much fuller range of retirement funding options including retirement interest-only mortgages, mainstream mortgages and inheritance tax planning.

Commenting on the partnership, Matthew Ellis, head of Direct Advice at OneFamily, said: “Equity release can be an ideal solution for many people who want more financial flexibility in later life but there are other options too.

“OneFamily Advice’s new partnership with Finance Planning Group allows us to extend our advice service and offer a wider range of retirement funding options outside of equity release.

“We have a dedicated adviser for every customer and we take the time to understand their individual needs. By doing this we can get a clear understanding of whether equity release is the best option or if further advice on wider retirement planning products may be useful.”

Terry McCutcheon, CEO at Finance Planning Group, added: “Our partnership with OneFamily Advice means we can jointly help more over 55-year olds enjoy a better, more financially comfortable retirement. Retirement planning is complex, with new options coming onto the market every day, so it is vital that consumers are given the most suitable option for their individual needs.”

As well as the partnership announcement, One Family has also launched a new brand identity to position itself for growth within the market. The refreshed ‘modern family finance’ brand aims to “empower modern families through their financial lives” by providing products and services that help families to thrive.

One Family merged with Engage Mutal in 2015. Over the last 12 months, it has launched a lifetime ISA, a financial advice service, and added further lifetime mortgages to its existing range.

Simon Markey, chief executive at OneFamily, said: “Our refreshed look and feel is the next step in our evolution.

“Our refreshed look and feel is the next step in our evolution. Since the merger we have focused on investing in our business to ensure it is fit for future growth, including the launch of our new products designed to help families with their financial goals.

“We are delighted that our employees have really got behind this work, and it’s great to see our marketing now featuring so many of our employees and their families and friends. We couldn’t think of a better way to demonstrate how important families are to us as a business, than by using those that matter the most to everyone who works here at OneFamily.

“Modern family finance, for all of us is our promise to offer financial products and services that recognise the complexity of modern life. Whether that’s saving towards a child’s future, getting on the property ladder, or preparing for and enjoying retirement.”

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