Non-executive director at both MyHomeMove and Profile Pensions, Ian Floyed, is on the judging panel for the upcoming British Wills and Probate Awards.
In this round of quickfire questions, he tells us where his interest in business development stemmed from, as well as why it’s so important to recognise achievement in the Wills and Probate sector.
Please could you provide us with an overview of your background and your current role?
I started both a legal services business, My Home Move, and financial services business Profile Pensions. I am a non-executive director of both of these businesses.
What initially sparked your interest in business development?
I wanted to change the way in which traditional professional businesses operate, bringing in both technology and improved customer experience and service. Today, these are the two key elements when it comes to building a successful business, and it’s essential that professionals remember to make the most of the first to benefit the other.
What small steps could businesses in the Wills and Probate sector take to improve their delivery of service?
Ask their customers! Thinking you know your client and really knowing your client are two completely different things, but professionals across all industries make the mistake of relying on assumption. Getting to know what your clients are looking for and tailoring services to meet these needs is the most effective way to boost enquiries and improve customer satisfaction.
How important do you think it is to recognise achievement in the sector?
By recognising achievement, standards across the industry will improve. Without acknowledging success and highlighting progress, professionals lack an objective or target to aim for. As well as celebrating the achievements of those who have done particularly well, awards help highlight to consumers who has really excelled themselves within the sector.
In your opinion, what are the most prominent challenges the industry is facing at present?
Technology. However, what makes things interesting is that the attitudes towards this particular challenge can actually transform it into something to benefit from. Technology is not something that’s going away, so it’s essential that firms utilise it to progress within the marketplace as well as keep pace with developing consumer needs.
The British Wills and Probate Awards will take place on the 18th October at The Palms Conservatory, Ardencote, where the winners will be announced and rewarded with a sumptuous gala dinner. There’s plenty of time to enter, and it’s free, so make sure you put your firm forward to be in with a chance of winning!
You can also be part of the awards if you’re looking for a unique way to boost your company’s brand exposure – why not take a look at our sponsorship opportunities – click here to find out more.
