Innovate and generate (Will they, or won’t they?)

More and more firms and practices are embracing online marketing; with the introduction of websites, downloadable client documentation, and the use of social media, with an aim to invite potential clients to use their services.

Wills and probate firm, Clutton Cox have recently announced the launch of their new website – and many other businesses are gradually moving their services online.

Questions are raised as to the best strategy for the wills and probate industry – does your target demographic benefit from innovative marketing strategies, or do traditional outreach techniques and a more personal approach work best?

Please share your thoughts in the comment section below.

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