Comparison site responds to CMA with acquisition
reallymoving has acquired the TheLawSuperstore, with a new look site and offer to legal firms to launch by autumn 2017.
In a response to the Competition and Markets Authority (CMA) push for wills and probate service prices to be more transparent, property services comparison site, reallymoving has taken over the legal services comparison website from Winn Holdings Ltd.
Launching in August 2016, the aim of TheLawSuperstore was to make it easier for personal and business consumers to compare and select legal services from across the UK.
reallymoving has 18 years’ experience in managing a comparison site for domestic removals, surveys, conveyancing solicitors, Energy Performance Certificates and Scottish Home Reports. During 2016, the site received 225,000 registrations, and generated 834,000 quotes on behalf of its network of partners. In the conveyancing market, reallymoving.com receives approximately 11,000 registrations from consumers every month and is currently working with 70 property law firms. reallymoving plans to use its experience to replicate that success across the legal services sector.
Rob Houghton, CEO of reallymoving said: “We believe there is huge potential for comparison sites in the legal sector. In 2016, the Law Society reported that the total value of legal services to the economy is approximately £26bn1. The wills and probate market alone is worth something like 6% of the total annual turnover of solicitor firms in the UK.2
“But despite encouragement from regulators, demand from consumers, and the example set by the financial industry, price comparison sites have yet to take off in the legal services arena.”
Nick Masheder, Executive Director of Beaumont Legal, an existing client of reallymoving, said: “We’ve been working with reallymoving.com for over 12 years and in that time we have gone from being a small high street firm to one of the largest providers of conveyancing services in the industry. reallymoving has been integral to that growth. The site generates high quality leads and provides a significant amount of our business.”
Over the next few weeks the reallymoving management team will review the TheLawSuperstore commercial model and its user experience. Following this review, they plan to relaunch TheLawSuperstore in the autumn.
Rob Houghton said: “We have been hugely impressed by the success TheLawSuperstore have had in creating a simple way for users to obtain instant quotes for a comprehensive range of legal services. It’s a very handsome, and intelligently developed website. We are confident we can use our experience to drive its growth – reallymoving has been generating conveyancing quotes for the past 18 years.”
Matthew Briggs, former CEO of TheLawSuperstore concluded: “We’re proud of the quality of the site and the achievements we’ve had but it’s the right time for me to step aside and let the business continue in a new phase of its development. I look forward to watching TheLawSuperstore go from strength to strength under its new ownership.”