A bane of our industry is that there is no call to action to make a will, and consequently people put it off. When someone buys a house they need a conveyancer, and if a couple get divorced they generally instruct a divorce lawyer, but how do we press the right button to prompt someone to make a will?
This is where case studies of real people can have a dramatic effect on spurring an individual into action, particularly if they can relate to the individual or their circumstances.
Here is an example…
Tracy Casey, 48, works as a coordinator in the modelling industry and first made a will ten years ago to safeguard her young children.
Tracy says: “My husband and I knew we should make a will as soon as we had children but we kept putting it off – there’s something depressing about the thought of it isn’t there? But when my husband turned 40 we got sensible – our daughter was ten then and our son seven – and visited his solicitor to sort out our affairs. We owned two properties and we put one totally in trust for the kids and appointed legal guardians for them too.
“I suppose having written the will was a relief, something ticked off the list, but I didn’t think too much about it until my Mum died – without leaving one. Fortunately, my brothers, sisters and I are all good friends so we sorted it out amicably but it really brought home to me the sorts of problems dying intestate could cause. Now my husband and I have separated so I’m going to rewrite sections of my will – I’ve found a solicitor locally through word of mouth and we’ve spoken on the phone. We had a good rapport and I think that’s important for something like will writing as it’s such a personal thing. And I’m not daunted this time as I’ve been through the process before.”
Editor Assist is an editorial publicity programme for solicitors, will writers and probate practitioners designed to position you as the local voice of authority, so that when people need to find someone to make a will, they come to you.
We supply 5 well-written and topical articles and a blog each month for use on your website, in local publications, as handouts and on social media to prompt new enquiries. Editor Assist can even interview one of your clients and produce a case study as shown above to further strengthen your message.
And all for a fraction of what you would pay a local PR agent to write it for you.
Contact Emma Davies for further information on 07903044686 emma.davies@solvelegal.co.uk
This article was submitted to be published by Editor Assist as part of their advertising agreement with Today’s Wills & Probate. The views expressed in this article are those of the submitter and not those of Today’s Wills & Probate.
