On average 53% of parents in your local community with dependent children, have no will. A great way to engage with this demographic within your community and establish relationships with prospective clients is to be on top of current legal affairs and take part in relevant discussions and events within your area.
If you can provide regular information about the benefits of making a will, whether through your website, social media or local publications, you’ll build up authority and thought leadership within your locale.
A great example of this are the solicitors and will writers taking part in initiatives such as Will Aid.
This month was the 28th annual Will Aid whereby participating firms offer a will in return for a small donation to the Will Aid charities. It’s a great cause but not only that, it promotes foresight within the general public to be prepared and make a will. Will writing professionals that effectively use this to engage with their local communities not only promote their practice but are likely to gain plenty of new clients for the future.
Editor Assist provides professionals in the will writing industry with a monthly pack of useful and informative consumer-friendly articles that are ideal for gaining a presence within your local area. These can be used in local press, as handouts or online via your website or social media. Not only that it makes sure you are provided with up to date and interesting articles and news to help engage effectively with your local community and drive new business, leaving you free to deal with the new enquiries.
